ROI-Driven Google Shopping optimisation
- Product feed optimisation
- Smart Shopping & Performance Max structure
- Custom labels for high-value segmentation
- Merchant Center issue resolution
- Bid strategy refinement
- Negative keyword strategy
- Product group restructuring
- Competitor pricing insights
AIVOLV
How our Google Shopping optimisation service can help grow your revenue
Combining Google Shopping management with Merchant Center optimisation
A powerful Shopping strategy requires more than simply uploading your feed and running ads. Most agencies stop at basic setup—but real results come from deep optimisation, data refinement, and ensuring your Merchant Center is clean, compliant, and fully enhanced.
Achieving strong Shopping performance depends on attracting high-intent shoppers and ensuring your product data is optimised to convert.
For example, if your current Shopping funnel converts at 1–2%, even small improvements across your product titles, images, feed structure, and landing pages can dramatically increase revenue.
Real certified Google Shopping & Merchant Center professionals
Get a team of certified Google Shopping and Merchant Center specialists with a minimum of 2+ years of dedicated experience managing eCommerce campaigns.
We provide the perfect combination of technical feed optimisation, smart bidding strategy, and ongoing implementation to ensure your goals are consistently met.
what you get
What is included in our Google Shopping management services?
When you partner with Aivolv, you gain access to a complete suite of Google Shopping and Merchant Center services.
These services are designed to optimise every product feed element and campaign structure for maximum revenue, including:
bidding strategy
Product feed audit & optimisation
One of the first things we’ll do for your business is provide you with a complete Google Shopping product feed audit. In the audit, we’ll review every important element of your existing product feed inside Merchant Center and compile a report of what’s working and what isn’t. The report will break down all aspects of your product data and show you what needs improvement. In addition, we’ll offer recommendations on how to improve overall feed quality, visibility, and eligibility. If your business has over 100 SKUs and active ad spend, you qualify for a free product feed audit. Just get in touch with us to get started.
bidding strategy
Audience targeting & bidding strategy
We develop a complete audience and bidding strategy designed to increase the visibility of your products and attract high-intent shoppers. By analysing your customer behaviour, search intent, and product performance signals, we identify which audiences are most likely to convert. We then apply the right bidding approach—whether your goal is maximising ROAS or scaling revenue—to ensure your campaigns stay competitive and efficient. Our goal is to help your products appear at the right time, in front of the right users, while maximising your return.Campaign creation & optimisation
We will build and structure your Shopping and Performance Max campaigns to improve product visibility and performance from day one. Once campaigns are live, we continuously monitor and refine them based on search behaviour, product category performance, device data, and shopping trends. This ongoing optimisation helps reduce wasted spend, prioritise top-performing products, and increase overall campaign efficiency. The result is stronger reach, better clicks, and improved conversion rates.Creative testing & conversion improvements
A major part of Shopping success comes from improving how your products look and perform. We enhance your titles, descriptions, and images, and ensure your listings meet Google’s best practices. We also identify ways to strengthen landing pages so shoppers receive a smooth, consistent experience after clicking your ad. These improvements help attract more qualified clicks, increase user engagement, and boost conversion rates across your campaigns.
Creating Success
What makes our Google Shopping management services so effective?
Match product intent at every touchpoint
We align your product data with high-intent search behaviour using refined titles, attributes, and category mapping. This ensures your products appear for the most profitable searches.
Experienced Shopping & Merchant Center management
Our specialists have managed Shopping campaigns across industries and understand feed structure, segmentation strategies, and Google’s algorithms in depth.
Google Premier Partnership
Working with a Google-partnered agency gives you access to exclusive insights, beta features, and faster Merchant Center issue resolution—directly through Google support.
“AIVOLV PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why Google Shopping Ads can bring in the numbers
38%
Average increase in product visibility for businesses that optimise their feed and begin Shopping campaigns.
100%
Of purchases begin with product discovery—showing how vital Shopping visibility is for eCommerce brands.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about Google Shopping management
Looking to learn more about Google shopping management for your business? Browse our FAQs:
Google Shopping allows your products to appear visually with images, prices, and descriptions directly on Google search, helping shoppers compare items and purchase faster.
These services include product feed optimisation, campaign structure, bidding strategies, Merchant Center compliance, and ongoing revenue-focused optimisation.
Google uses your product feed, website data, and bidding strategy to match your items with shoppers searching for related products.
You should use it any time you sell physical products online. It is the strongest channel for high-intent eCommerce traffic.
