ROI-Driven Email marketing optimisation
Our relationship with you is built on driving measurable results, and email marketing performance is always tied to ROI.
Every day, our focus is on maximising the effectiveness of your email campaigns by leveraging real customer data, optimising automations, and refining messaging that converts.
This includes:
- Audience segmentation & persona targeting
- Behaviour-based automation flows
- A/B testing for subject lines & content
- Email design & copy optimisation
- Deliverability improvements
- List cleaning, nurturing & retention workflows
AIVOLV
How our email marketing service can help grow your revenue
Combining email marketing with customer journey optimisation (CJO)
A successful email marketing strategy requires more than sending newsletters or promotional blasts. Real performance comes from understanding customer behaviour, personalising messages, and optimising the lifecycle journey to encourage meaningful engagement.
Strong email results depend on delivering the right message to the right audience at the right time. If your campaigns achieve only a 2% click-through rate, improving segmentation, personalisation, automation flows, and content relevance can significantly boost engagement and long-term revenue growth.
Real certified email marketing professionals
what you get
What is included in our email marketing services?
services
& segmentation services
services
Email audit services
One of the first things we’ll do for your business is provide you with a full email marketing audit. In the audit, we’ll evaluate every significant element of your existing email campaigns and compile a report of what’s working and what isn’t. The report will break down every aspect of your email strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them.
If your business has over four employees and sends more than 10,000 emails per month, you qualify for a free email audit! Just get in touch with us to get started.
& segmentation services
Audience targeting & segmentation services
We’ll help you identify, segment, and prioritise your most valuable audiences. This includes analysing subscriber behaviour, interests, demographics, and lifecycle stages to ensure each email reaches the right person at the right time. Proper segmentation dramatically improves open rates, engagement, and conversions.
Campaign creation & optimisation
Our team will create high-performing email campaigns crafted around your goals—whether that’s sales, nurturing, retention, or re-engagement. We design, write, and optimise every email to maximise deliverability, clicks, and conversions. Each campaign undergoes continuous improvement based on performance data.
Creative testing & conversion improvements
To maximise ROI, we conduct ongoing A/B testing across subject lines, messaging, layouts, visuals, CTAs, and send-times. We also optimise your email flows, templates, and automations to improve conversion rates at every step of the customer journey.
Creating Success
What makes our email marketing services so effective?
Strategic messaging at every touchpoint
Crafting the right email will only get you so far. We understand how to tailor your messaging to match subscriber intent at every stage of the customer journey. From subject lines to CTAs and automated flows, our strategy ensures every email drives engagement and measurable ROI.
Experienced email marketing management
How do you know what works if you’ve never tested it before? Our email marketing specialists have years of experience managing high-performing campaigns across multiple industries. We combine data-driven insights with proven best practices—and we have the client success stories to back it up.
Certified email service provider expertise
Working with a certified email marketing agency gives you a strong advantage. Our team is trained and certified across major email platforms including Klaviyo, Mailchimp, HubSpot, and more. You also gain access to priority support, advanced tools, and deliverability expertise—giving your campaigns the highest chance of reaching the inbox and converting.
“AIVOLV PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why email marketing can bring in the numbers
42%
of marketers report that email delivers the highest ROI compared to any other marketing channel—showing how effective targeted communication can be.
44%
average ROI generated through email marketing campaigns, proving its ability to drive exceptional long-term revenue when executed strategically.
72%
of consumers prefer to receive promotional content through email, making it one of the most trusted and conversion-driven channels available.
FAQ
FAQs about Email Marketing
Looking to learn more about paid search management for your business? Browse our FAQs:
Email marketing is a digital marketing strategy that uses targeted email campaigns to communicate with potential and existing customers. It helps businesses promote products, nurture leads, drive engagement, and increase conversions through personalised messages delivered directly to a user’s inbox.
Email marketing management services include full-service handling of your email campaigns—from strategy and automation setup to content creation, segmentation, A/B testing, delivery optimisation, and ongoing performance tracking. These services ensure your campaigns are well-designed, compliant, and optimised for the best results.
Email marketing works by collecting customer data, segmenting audiences, and sending personalised email campaigns based on user behaviour or business goals. Automated workflows, targeted messages, and performance analytics help brands reach the right users at the right time to maximise engagement and conversions.
Email marketing should be used when you want to nurture leads, onboard new customers, boost retention, promote offers, or re-engage inactive users. It is one of the most cost-effective channels for staying connected with your audience and driving repeat sales.
